Where pole pieces are visible and close to the strings, the magnetic field is closer to the string vibration.

This can give a more percussive sound because the magnetic pull has more effect on the vibrating string.

Pickups with bar magnets set further back can produce a more even and sustained sound because there is less direct magnetic pull on the strings.

We don’t have a showroom, but our website features videos and detailed product information that give a clear idea of what our products can do. If you need more guidance, we’re happy to help.

Our products are at the high end, individual with creative edge, focusing foremost on performance and functionality beyond others. Customers give us lots of praise and often buy again, multiple times for their suite of instruments and instrument upgrades. 

The UK left the EU group of countries, at the end of 2020. Since then, the way sales taxes are paid has changed. 

Your sales taxes are now paid in locally instead of the UK. 

Pre Brexit the taxes would be charged by the UK – 20% VAT, so our units were 20% more expensive than now, compared to pre Brexit. 

A REMINDER:  

At the point of payment, our website states EX VAT = no sales tax, so the prices are 20% cheaper than they were before Brexit. 

Since Brexit, when the UK left the EU, all EU countries charge the tax at the point of import. 

So now you pay Italian VAT, the UK does not charge the tax any more, so you will get a request to pay the Italian VAT sales tax once your order arrives in you country. 

The UK is like any other non-EU country, if you buy from the USA or China, you pay the import and sales tax, same for UK, we don’t charge tax, the Italian Government charges the sales tax now. 

We occasionally get this error with PayPal currency exchange, unfortunately. 

Even though PayPal and our shopping cart system, WooCommerce, are both worldwide industry standards, neither company has taken the opportunity to work with the other for a fix. 

EXCHANGE RATES 

As for the pricing difference, when the prices were set last, we made sure the $/GPB were within 5-10% max with the spread of exchange rates, but the local pricing is actually controlled by the dealers and outlets. Over the last 10 years or so, our last price rise was 2009, the UK currency has been eroded dramatically, taxes have changed, brexit making it an even greater differential. Dealers have the option to roll with it or stay where they are if their sales aren’t effected, greatly. 

You can reach East UK via: 

Sales: sales@east-uk.com

Tech Support: tech@east-uk.com

Info: info@east-uk.com

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