Sony Pro Audio Japan commissioned the setting up of an independent UK design group in 1988 – Oxford Digital (to become Sony Oxford in 1993), their main project being to create the OXF-R3. John, a founder member of the original 5, took care of the overall look & feel and was responsible for all operational aspects. He designed all visual aspects right down to component-level detail.
(The 5 founding members of Oxford Digital, previously employed by SSL, were, Chris McCullough, Rod Densham, John East, Peter Eastty, and Paul Frindle)